The Five Rings, Olympics 2048
This project and journey were all about looking at the Olympics as a spectacle while imagining what the future of sport could be. The project is based in the future in 2048, for 150 years of sport with a focus on sustainability.
Because of this aspect, I decided to make the Olympics pop up in any country where there is a stadium. To reduce the need for new venues to be built, reducing carbon footprints and aligning with the International Olympic Committees long term vision, this is the five rings as never seen before.
The Creative Challenge
1. Create a symbol that continues to move sport forward into a new light.
2. The games can be anywhere aligning with the IOC’s goals and visions for the future.
3. Showcase athletes, anyone and anywhere as the Olympics is worldwide.
One Audacious Dream
The Olympics history in 2048 when this is set stretches back 150 years. I designed with the past in mind. Going into this project, I knew that the content was going to change constantly throughout the process. This symbol combines all continents together in an all new symbol.
A Typeface that is rooted in the legacy of the games.
I designed the typeface ‘Volar Sans’ – a bespoke display typeface for the 2048 Games. Taking cues from design history, lifestyle and sports culture, what was formed was a bold and dynamic typographic system. Instantly recognisable, it captures the bold legacy of the games.
Social Impact, For Social Matters
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